Employee engagement strategies have been proven to increase productivity and efficiency in an organization. For this very reason, employee engagement is one of the primary objectives of any organization. Corporations, whose employees are engaged, perform better than the companies whose employees are not over 200%.
At first, let’s understand what employee advocacy is.
Employee advocacy is basically the relationship property between an organization and the employees.
An “engaged employee” is defined as the person who is completely enthusiastic about their work and consequently makes a constructive move to promote the organization’s brand name and interests. In simpler terms, employees who are engaged in an organization, feel proud of the organization they work for and are inspired to do their best with a motivation to deliver the organization’s objective.
Employee advocacy is the promotion of an organization by its staff members through online and offline channels amongst their friends and family. For an organization, it is very crucial to engage employees in their employee advocacy program so as to get a positive promotion in the market by its employees.
Employee advocacy occurs when the employees are fully engaged with the organization. Only then, the advocacy will positively affect the customer retention.
Let’s further check a few reasons of “why is it important to engage employees for employee advocacy programs.”
- Most of the employees are not naturally inclined towards promoting the company’s brand name amongst their personal connections and hence it becomes the job of an organization to tap their employees and engage with them to boost employee advocacy.
- Engaging with the employees and providing them the appropriate content to share is a crucial job to be done by the organization. When the employees get easy with the products, they might naturally agree to promote it within their networks.
- When a brand cultivates customer relationship with helpful, engaging content, the customer start’s to trust the employee advocates and do the word-of-mouth publicity.
- Employee engagement is based on trust, integrity, two-way commitment and communication between an organization and its members. If there is no healthy relationship between the employees and the organization; the employee advocacy program can fail.
Employee engagement is about employee’s positive attitude leading to improved business outcomes. It is also about being a great employee advocate and going the extra mile to accomplish the employee advocacy mission.
After all this, we can conclude that engaging your employees can boost the employee advocacy program that you are working for.